...Consider what happened when Jason Binn decamped at The Little Nell during a recent sojourn to Aspen... he knew everybody in the lobby: all the guests, the people brunching at the hotel, and all of those in between who had just stopped by to pay their respects...

..."Aspen is a very special, very unique place," he tells the Daily News, "and I think everybody wants to show their friends and family what makes their Aspen so unique and so special, a place they can embrace and love."

ASPEN PEAK executive editor Leigh Jude Vogel added, "I see this as a natural fit. There's been a lot of excitement from a number of people across various industries in Aspen. From people who have lived here for 30 years, or for five, or for part of the year. What we are is a voice that reaches a local and national audience."...

...In addition to the glossy look of the book, as they say in the magazine business, Niche Media shows some muscle when it comes to distribution—and circulation that is audited by the Audit Bureau of Circulation, something that neither Aspen magazine nor Aspen Sojourner can claim. One major distribution strategy will be aimed via direct mail at homeowners with domiciles worth a minimum of $750,000 in Aspen-Snowmass and surrounding areas, and will also circulate in other markets with newsstand promotions in the key feeder markets such as New York, Los Angeles, Chicago, Dallas, and Denver...